8/7/2023 0 Comments Tik tok music trendsThis is also a way users are using longer video formats. In this trend, users are treating the platform as they would Twitter-a place to discuss current events and what’s happening in the news. While TikTok is certainly known for memes and entertainment, there’s a trend of more informative content being shared on the app. I love deinfluencing ❤️ #deinfluencing #deinfluencergang #cultproduct ♬ original sound - Alyssa ✨ 2. In this TikTok, creator Alyssa Stephanie hops on the deinfluencing trend to talk about low-cost product alternatives for items that have been trendy on the platform.įor example, she suggests getting $30 heated curlers from Amazon instead of a Dyson Airwrap, which costs hundreds of dollars. ![]() The difference is that creators involved in this trend are sharing products they really like, as opposed to products they’ve been paid to like. Of course the irony is that deinfluencing is still, inherently, influencing. She says this push to authenticity has been around for a long time, “It's just it has a hashtag now and it has a name.” “When we force creators to alter their own conceptual creativity, to meet something else, it's instantly going to affect that,” says Jaime Krzos, an influencer marketing strategist at Izea. Rather, influencers and brands are after the number one currency on TikTok: authenticity. “Gone are the days of lengthy briefs that you're turning over to influencers, where it's all these key points and all these requirements,” she says. ![]() She says that even within the marketing world, brands have adopted a new approach to influencer partnerships that is more in line with the deinfluencing trend. Katie Mellor is the Senior Vice President of Client Service at Izea, an influencing marketing agency, and a TikTok expert. The #deinfluencing hashtag on TikTok has more than 515 million views, but it’s been a trend that’s been brewing since before the hashtag emerged. Or, it may be a creator explicitly not recommending a product. Instead of being sponsored to promote expensive products they’ve perhaps never even used, influencers are starting to get more real.įor example, a deinfluencing TikTok may have a creator sharing practical, low-budget beauty products from the drug store, as opposed to pricey Sephora finds. Deinfluencingĭeinfluencing is an enduring trend where influencers are moving away from the traditional promotion model. These are some larger trends to follow that have changed how users interact on TikTok. In this article, we’ll review some ongoing long term trends on TikTok, dig into why you need to keep on top of those trends, and look at a case study. Keeping on-trend will also boost your engagement. Moments are fun, but forces are forever.Īcting on these trends and participating means showing to your audience that you’re an authentic user on the app and that you understand TikTok’s culture.
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